Award
winning
creative director
&
connoisseur
of
tomfoolery.
An award winning creative
director obsessed with
reminding the tech
infatuated the beauty
of real life connections.
Cisco
The Network
Intuitive.
Cisco enters a new era of networking.
"By building a more intuitive network, we are creating an intelligent platform with unmatched security for today and for the future that propels businesses forward and creates new opportunities for people and organizations everywhere."
A network connects more than just routers. It connects people.
Mexico.
Rebranded
Destroy stereotypes.
Prove there is more
to Mexico than cartels
and spring break.
Battling a mammoth PR problem, Mexico was in need of a makeover. What did we do? We let the press speak on behalf of the country, in quotes from newspapers, magazines, CEOs of automobile countries and even The Economist. We showed that Mexico is actually an economic powerhouse, a leader in the aerospace, technology and automotive industries. They saw a 42 percent increase in tourism.
Samsung
Branded
Content
Video
A branded content video featuring LA’s very own DJ KCRW’s Anthony Valadez
This was a direct to client project via Sedna Films. Infused with authentic storytelling showcasing the Samsung product line and customer benefits. This customer reference film was used on Samsung’s social channels. Written and directed.
TCM
Turner Classic Movies
The Essentials hosted by Alec Baldwin and guests
A direct to client project that was a collaboration from concept, directing and execution. This was part of a campaign promoting "The Essentials" on TCM featuring classic film aficionado Alec Baldwin as shares his love of the classics with friends David Letterman and Tina Fey. Directed & Creative Director. Written with Bob Strickland.
Cisco
Together
we are
the
human
network.
Show the world how
technology brings
us together.
Cisco needed to become a relevant consumer brand. One that connected with more emotion and humanity. To do this effectively, we needed to rebrand the technology behemoth. We started with a more intimate and inclusive tagline, then came up with a logo that felt more human. Then we created an integrated campaign that shows how video can bring the world a little closer together.
“Elf yourself”
Upload your photo and see yourself travel around the world.
Website design, identity
& swag.
The marketing startup, Machine Agency based in LA & SF wanted a clean, yet approachable design iconography that can thrive across multiple channels without losing charisma.
ampm
Too much
good stuff.
ampm.
The adult candy store.
How do you make a convenience store inside a gas station sound appealing. Bring the notion of an adult candy store to life.
ServiceNow
A Brand
Identity
Reboot
Design & Brand Reboot
ServiceNow wanted to shake things up and become a more relevant player in the B2B space. That kick started an integrated brand identity & iconography exploration.
Plantronics
Social media campaign
Collaborating with social media influencers to help showcase how Plantronics help them focus and stay motivated.