Passion projects.
Big swings.
Zero apologies.
“I killed him for money - and a woman - and I didn’t get the money and I didn’t get the woman.”
Chanel
Spec project
Co-wrote and directed this spec brand film for Chanel Noir—inspired by Billy Wilder's Double Indemnity, where shadows seduce and the perfume is as lethal as the femme fatale. Shot entirely in San Francisco, noir's original playground. From concept to final cut: classic genre tension on a tight budget, zero compromise on style.
Lan Jaenicke
Direct to client project
A hypnotic, fashion-forward brand film — part dream, part portrait, all cashmere. Designed to feel intimate yet cinematic, it was co-written and directed on location in Beijing, proving mood beats mileage. Co-written and directed. Shot entirely on location in Beijing with an ambitious, cinema-first approach on a tight budget. Nominated for Best Short Film at the La Jolla Fashion Film Awards.
“Pool by pool, they form a river all the way to our house.”
